The Real Scoop on The Four Hour Work Week

by hwrjoel Friday, August 8, 2008
   Well, it's no surprise that a book with a title like 'The Four Hour Work Week' had an excellent shot at making the NY Times best seller list.  After all, it seems everyone wants just what the title implies - less work and more time to do the things we really want to do.  But does this book deliver on such a huge promise? 

   The book starts off with the author explaining all of the adventures and experiences he's been able to have as a result of NOT having a 9 to 5 job.  He then goes on to tell of a little-known segment of society known as the New Rich.  The New Rich are people who do not trade their time for money, but rather setup automated systems and outsource manual tasks in such a way that money flows to them without them even needing to be present.

   While many get rich books try to tackle the topic of generating big money toward retiring early, The Four Hour Work Week wants to help you start generating automated income so that you can experience 'retirement' now.  That's not to say that you will not ever need to work again, but the goal is sprinkle many mini retirements throughout life so that you can truly enjoy life sooner rather than later.

   I can hear you asking it now, exactly HOW am I supposed to generate automated income?  Well the book does a pretty decent job of explaining in detail not only how to generate the income, but an equal amount of detail is given to exactly how to automate and outsource tasks so things can run without you having to be involved in the day-to-day operations.

   In short, the method described in the book involves selling products online, with great detail given to how to choose products, what and where to outsource, as well as how to quickly and cheaply test products so you can know if something will sell and be profitable without needing a big upfront investment.  Is this rocket science?  No, if you're an experienced internet marketer, the details will bore you.  However 99% of people are pretty good at business, they just don't know the kind of details that this book delivers.

   The only downside of the book, in my opinion, is that perhaps it makes things sound a little too simple.  He endorses selling a product for three to four times wholesale price, but those kinds of products are pretty hard to find.  It won't be EASY, especially if you don't have any previous experience with starting an online business, but the results are more than worth the effort.

   To summarize, The Four Hour Work Week is an excellent read for those who truly want to escape the rat race.  Most people claim they don't want to work all the time, but in reality they enjoy the routine and don't have any idea what they would do instead.  Mr. Ferrell challenges you to figure out who you are, which is a very different thing than what you do.